5 Reasons I love Facebook Business Pages

1. You can have your listings, sold listings, and local market stats fed directly from MRED to your Business Page

Why wouldn’t you want to show off your success and experience?! If you are interested in adding these tabs to your page…

  1. Sign into MRED
  2. Click Share My Listing Widget (SMyL) under Tools, Resources, & Links
  3. Click SMyL Tools
  4. Click Facebook Apps
  5. Choose which tabs you would like to add
  6. A window with pop up directing you to choose which page you would like to add the tab to: Choose your Business Page
  7. Then, go to your Business Page, click on each tab and sign in to the MLS

2. You can Schedule Posts

Whether you want to post about an upcoming Open House or you plan to send out a reminder to set the clocks forward in a few weeks, you can schedule posts through your Facebook Business Page by clicking into your business page, clicking publishing tools along the top, and then clicking scheduled posts. After you create the post, you can choose not only the date, but the time the post is published.

Maintaining your Facebook presence just went from a full time job to a weekly (or even monthly) task.

3. Facebook Ads

Facebook ads are awesome for a few different reasons, but here are my top 3:

  1. You choose what you pay
  2. You can “Target” your audience based on location, likeliness to buy, and much more
  3. Turn on and off your ad at will. Ad running extremely well and want to continue? Boost again. Ad hasn’t proven to be successful? Turn it off and stop paying!

4. Access to Insights

Whether you decide to just post to your business page for free or pay for ads to expand your audience, you can see insights to the activity taking place on your page. Some of these insights include Page Views, Page Likes, overall reach, post engagement, and more.

5. Stay in Compliance

Remembering the Real Estate laws and how to stay in compliance can be a pain, but having a Business Page can help. It provides an about section dedicated specifically to your business. This is the perfect place to put the physical address of your office, state that you work with Coldwell Banker Residential Brokerage, etc.

 

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